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In recent weeks, JoJo Siwa (20) faced significant criticism in the American showbiz world. TikTok was flooded with parodies and disparaging videos mocking her new music. However, it turned out that Siwa was cleverly tricking everyone. Despite the harsh reactions, some admitted that her stunt was genius.
JoJo Siwa, whose real name is Joelle, is no newcomer to the showbiz world. She first encountered the spotlight at age 9 when she participated in the Dance Moms spin-off Abby’s Ultimate Dance Competition in 2013. From 2015, she appeared in two seasons of Dance Moms, quickly becoming a fan favorite due to her energetic personality and signature ponytail with a colorful bow.
After her success on the dance shows, Siwa entered the charts in 2016 with her songs "Boomerang" and "I Can Make U Dance." A year later, she signed with Nickelodeon, appearing in various shows, releasing children's songs, and starring in her own movie, "The J Team." In 2020, Siwa was included in Time's annual list of the hundred most influential people in the world. As of 2024, she is reportedly worth over 20 million dollars.
Criticism
Looking at her career, the young artist seems to have the wind at her back, but recently, Siwa has had to learn to cope with a barrage of criticism. On TikTok, where she now has over 45 million followers, she has been flooded with negative reactions due to her eccentric personality, her brief relationships with influencers Kylie Prew and Avery Cyrus, and her transition from child star to young adult artist. Nowadays, she often dresses in black, adorns her arms with fake tattoos, and shifts her musical focus from children to adults.
disclosure
"I am extremely hard on myself. I have known for a long time that I can't dance and sing," she revealed on Thursday in the podcast The Viall Files. She explained that she intentionally shared the dance video to provoke reactions and go viral, ultimately driving as many people as possible to watch the final music video. And it worked: the clip for "Karma" was viewed over 6.5 million times on YouTube within a day, thanks to everyone who had criticized her in recent weeks.
The criticism on social media has now turned into praise for how Siwa handled all the negative reactions. "It worked, I can't get the song out of my head," wrote one follower. "Okay, wait, this is really smart," commented another. "I hate to admit it, but this is just genius," someone else remarked.
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